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How
to attract shoppers? In this competitive world, it is a virtual science
that has evolved substantially over the last several decades. Shopping
is no longer simply a means for acquiring necessary goods, but it is a
pastime and a means of entertainment in and of itself. The most successful
shopping centers today are finding a marketing edge in creating public
spaces for shoppers that are not only pleasant and attractive, but also
incorporate a mix of opportunities including retail anchors, specialty
boutique shops, unique dining experiences, and various forms of entertainment.
From festive retail centers to actual themed retail, the typical shopping
mall of only a few years ago no longer offers a captivating experience
that will compete in the marketplace. Exline Design participates in bringing creative and innovative retail concepts to the retail and shopping industry. The projects presented here are a sampling of both landlordbuilt centers and an innovative tenant improvement project. IRVINE SPECTRUM CENTER Meandering alleyways of a recreated Andalusian Village provide shopping and entertainment for Southern California. MORIGUCHI MOAT TOWN Referencing a Japanese feudal city, this retail center concept revitalized an industrial area of Osaka. CUT IT OUT A tenant improvement prototype capturing the unique quality of the personalized retail product. |
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