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MAGIC WORLD — AN ARAB THEME PARK CONCEPT FOR DUBAI, UNITED ARAB EMIRATES
Prepared for His Royal Highness General Sheikh Mohammed bin Rashid Al Maktoum
Crown Prince of Dubai and UAE Defense Minister, the MAGIC WORLD THEME PARK
project was pursued and developed over a number of years in the 1990’s.
Exline Design was first retained by the project’s corporate developer—INTERNATIONAL
BECHTEL COMPANY LTD., in 1993. At that time, Exline was asked by Michael
V. Lee, the project’s consulting Creative Director, to assist the BECHTEL
team in developing the park’s initial creative concept.
 Then
again in 1997 Exline Design was retained by BECHTEL as an independent consultant
to work creatively and administratively with their in–house architectural
staff and Los Angeles based show—design company—SPECTRA FX. Exline
worked exclusively for two years both in San Francisco and Los Angeles to
bring the project through schematic design, design development, and finally
through a 90% completion of construction documents. The assignment culminated
in a seven–week stay in the city of Dubai in an effort to make a world–class
project presentation to HRH Sheikh Mohammed.
The story–line concept for the park was based on a modern myth created
exclusively for the project. It describes a fiery ball falling from the
dark heavens and crashing into a forgotten region of the Dubian desert.
The impact of the meteorite caused a vast crater to form. After the ash
had settled and many years passed, life began to spring from this once barren
land at the bottom of the crater. Jungles formed, waterfalls crashed from
towering crater walls, and a great ring of water encircled the new landform.
The sands and sky began to glisten with life... but not ordinary life...
for the changes were somewhat startling and certainly magical. Various small
and curious creatures settled into what became four unique villages within
the crater: Legend Lagoon, Ancient Village, Dino Canyon, and Techtown. These
fantasy–based villages became the distinctive entertainment zones that
organized this full–scale Middle Eastern theme park concept.
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