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“The
creative process is simply that... a “process”. It is an
idea–generating exercise that unfolds and formulates over time.
A key to developing GREAT ideas is to consider many alternatives
and possibilities, carefully reviewing them in terms of aesthetics,
appropriateness, and visual & experiential impact. Ideas are
processed, reformatted, and refined. Decisions are made. Some
are discarded while others are retained, all with the intent
of arriving at the BEST possible compositional solution. Documenting
this process is vital to a successful outcome and becomes the
very basis for bringing a project into the realm of reality.”
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EXLINE
DESIGN provides a broad range of services in the following areas of the
creative process:
Creative
Think–tank Conceptualization
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Sometimes
referred to as “blue sky” concepting, this service requires
a discipline of broad open mindedness that almost always incorporates
thinking “outside the box”. Over the years, Exline Design
has developed an impressive network of independent designers, creative
writers, and visual artists that are always interested in participating
in a joint creative effort. Frequently, the firm is asked to procure
a team of highly specialized creative professionals to join forces
and explore possibilities for a new developmental idea. Organizing,
managing, and directing a creative design charette such as this
is just one service that Exline Design can initially provide to
get a project up and rolling.
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Concept
Design
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Fresh
ideas have been explored, expanded, and documented to an initial
starting point. Now the team begins to get its “arms around”
the concept. Servicing a client with this logical next Conceptual
Design phase involves developing the idea, and beginning to add
the required ingredient of “reality” into the mix.
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Design
Development
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Exline
Design provides this essential phase where almost always “the
rubber meets the road!” Whereas the inevitable reality can
“BITE” during this phase, the very best ideas from the
“blue sky” concept are hopefully retained. These innovative
ideas are synthesized and refined into something that is executable
and affordable. The Design Development phase is frequently well
documented, and becomes the foundation for formal cost estimating
and actual construction and fabrication document preparation.
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Construction
Documentation
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Many
times Exline Design will collaborate with a local production firm
to provide these services. Exline Design will be retained to creatively
direct this all–important phase, and has had a great deal of
success in working collaboratively with many outside firms both
domestically and abroad.
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Master-Planning
and Site Design
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Large–scale
theme parks, mixed–use projects, and retail shopping center
projects all require careful planning and overall site design. Generating
an innovative solution to these macro design issues is another service
that Exline Design creatively provides
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Environmental
Design
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Whether
involved with the facility design of a new theme park attraction,
or creating a very personal but powerful custom residential statement,
again Exline Design looks for innovation. Available to work internally,
develop an in-house team, or to supplement the efforts of an outside
firm, Exline Design is frequently asked to either lead or participate
in the environmental design process.
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Show & Attraction Design
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Creating “fun”... sounds pretty simple but can be a fairly tall
order. Exline Design is known for taking virtually any subject from
the purely whimsical to the educational & historic and formatting
it into an experience that captivates, delights, inspires, thrills,
or warms the heart. Engaging an audience on many levels is a service
that only a broad-based creative–house such as Exline’s
can provide.
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Presentation
Services
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Drawings,
sketches, full–color renderings, three–dimensional models,
computer–generated animation, virtual tours, videos, CD Roms,
Power Point Presentations, ...whatever format or variety of tools
a project presentation wants to incorporate, Exline Design can plan,
design, coordinate, and present with a captivating and dramatic
flair. |
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