“The creative process is simply that... a “process”. It is an idea–generating exercise that unfolds and formulates over time. A key to developing GREAT ideas is to consider many alternatives and possibilities, carefully reviewing them in terms of aesthetics, appropriateness, and visual & experiential impact. Ideas are processed, reformatted, and refined. Decisions are made. Some are discarded while others are retained, all with the intent of arriving at the BEST possible compositional solution. Documenting this process is vital to a successful outcome and becomes the very basis for bringing a project into the realm of reality.”

EXLINE DESIGN provides a broad range of services in the following areas of the creative process:

Creative Think–tank Conceptualization

Concept Design

Design Development

Construction Documentation

Master-Planning and Site Design

Environmental Design

Show & Attraction Design

Presentation Services


 
Creative Think–tank Conceptualization
  Sometimes referred to as “blue sky” concepting, this service requires a discipline of broad open mindedness that almost always incorporates thinking “outside the box”. Over the years, Exline Design has developed an impressive network of independent designers, creative writers, and visual artists that are always interested in participating in a joint creative effort. Frequently, the firm is asked to procure a team of highly specialized creative professionals to join forces and explore possibilities for a new developmental idea. Organizing, managing, and directing a creative design charette such as this is just one service that Exline Design can initially provide to get a project up and rolling.
Concept Design
  Fresh ideas have been explored, expanded, and documented to an initial starting point. Now the team begins to get its “arms around” the concept. Servicing a client with this logical next Conceptual Design phase involves developing the idea, and beginning to add the required ingredient of “reality” into the mix.
Design Development
  Exline Design provides this essential phase where almost always “the rubber meets the road!” Whereas the inevitable reality can “BITE” during this phase, the very best ideas from the “blue sky” concept are hopefully retained. These innovative ideas are synthesized and refined into something that is executable and affordable. The Design Development phase is frequently well documented, and becomes the foundation for formal cost estimating and actual construction and fabrication document preparation.
Construction Documentation
  Many times Exline Design will collaborate with a local production firm to provide these services. Exline Design will be retained to creatively direct this all–important phase, and has had a great deal of success in working collaboratively with many outside firms both domestically and abroad.
Master-Planning and Site Design
  Large–scale theme parks, mixed–use projects, and retail shopping center projects all require careful planning and overall site design. Generating an innovative solution to these macro design issues is another service that Exline Design creatively provides
Environmental Design
  Whether involved with the facility design of a new theme park attraction, or creating a very personal but powerful custom residential statement, again Exline Design looks for innovation. Available to work internally, develop an in-house team, or to supplement the efforts of an outside firm, Exline Design is frequently asked to either lead or participate in the environmental design process.
Show & Attraction Design
  Creating “fun”... sounds pretty simple but can be a fairly tall order. Exline Design is known for taking virtually any subject from the purely whimsical to the educational & historic and formatting it into an experience that captivates, delights, inspires, thrills, or warms the heart. Engaging an audience on many levels is a service that only a broad-based creative–house such as Exline’s can provide.
Presentation Services
  Drawings, sketches, full–color renderings, three–dimensional models, computer–generated animation, virtual tours, videos, CD Roms, Power Point Presentations, ...whatever format or variety of tools a project presentation wants to incorporate, Exline Design can plan, design, coordinate, and present with a captivating and dramatic flair.
   
       
 

   
   
 
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